Beats with ev­ery­thing

Mac Format - - APPLE WORLD -

Ap­ple plans to pre­in­stall iTunes Mu­sic (for­merly Beats) sub­scrip­tions on de­vices within a fu­ture iOS up­date. The US mar­kets have en­joyed one of the most amaz­ing ral­lies I can re­mem­ber. Just as the mar­ket tanked and looked about to crash, a rally took over that shot US stock in­dices to yet­more all-time highs. It’s not that the mar­ket can’t slump and crash; right now, oil, one of the key fi­nan­cial in­stru­ments on a global scale, has crashed – and if it can im­plode, any­thing can. From over $100 a bar­rel, it’s now down to un­der $70.

Back at Ap­ple, mean­while, the stock is on a rally at all-time highs. Bendgate and the bank­ruptcy of a key sup­plier of sap­phire screens are both for­given and for­got­ten. At $119 a share and a val­u­a­tion of $700 bil­lion dol­lars – that’s half of Bri­tian’s na­tional debt! – Ap­ple looks to power on through $120 a share to­wards the des­tiny of be­ing Amer­ica’s first tril­lion dol­lar company.

It might seem like mad­ness, but in a world of cen­tral banks and their un­con­ven­tional mon­e­tary pol­icy, almost any­thing is pos­si­ble.

The Ap­ple Watch SDK will see new apps de­vel­oped.

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