Pub­li­cis­ing your com­mu­nity

Mac Format - - SOCIAL SOCIETY -

Once you’ve set up your site and mail­ing list, you should start telling peo­ple about them. Face­book and Twit­ter are great for shar­ing up­dates and for alert­ing peo­ple to new web posts. Set up both ac­counts us­ing your group’s email ad­dress. Paste a link to a story from your site to the Face­book page and peo­ple will see a pre­view of it (re­mem­ber to in­clude a photo in each post). You can also add pho­tos to your tweets, but you have to add th­ese man­u­ally. Twit­ter will shorten web links for you, but you need to keep the mes­sage it­self un­der 140 char­ac­ters. If you have a Face­book page as well as a Word­Press site or Tum­blr blog, you need to make sure ev­ery­one can get the lat­est in­for­ma­tion about your group from any of those sites. You can cut and paste sto­ries from one ac­count to another, but you’ll need to add the pho­tos and links sep­a­rately; it’s sim­pler to cross-post ar­ti­cles be­tween your sites. At the bot­tom of a pub­lished post on, say, Word­Press, there’s a Share This sec­tion. Click Twit­ter, Face­book or Press This (if you want to post the story to another Word­Press blog you man­age). Make sure you’re logged in to your group’s Twit­ter ac­count (not your own). For Face­book, use the drop-down menu to choose ‘From a page you man­age’ rather than ‘On your own Time­line’ as the new post’s des­ti­na­tion.

The post will have a link to the orig­i­nal source, so by post­ing be­tween sites you’ll let peo­ple know about the ex­is­tence of your other on­line sites.

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