Hot news from the world of Ap­ple

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Tim Cook con­firmed at the re­cent Q1 re­sults call that the Ap­ple Watch is now sched­uled to ship this April

As 2015 be­gins keen Ap­ple watch­ers are star­ing at the space on their wrist and won­der­ing if they need an Ap­ple Watch on it. “The Ap­ple Watch is pow­er­ful,” For­rester Re­search an­a­lyst Julie Ask told The Verge. “This does what a Fit­bit or Jaw­bone or Nike FuelBand does, but it of­fers mu­sic and the apps in­te­grated into the de­vice.”

The smart­watch’s in­te­gra­tion with health and well­ness is one big rea­son peo­ple may want to wrap Ap­ple around their wrist. Af­ter all Ap­ple's Health app works with many makes of fit­ness tracker. But Ap­ple Watch aims to be the best around. Ap­ple CEO Tim Cook sits on the Nike board and Nike ceased devel­op­ment of its own FuelBand fit­ness tracker last year.

Along­side sen­sors in­clud­ing a heart rate mon­i­tor, Ap­ple Watch soft­ware is de­signed to en­cour­age healthy habits. The built-in fit­ness app aims to make fit­ness fun, al­low­ing you to set per­sonal fit­ness goals and of­fer­ing an en­gag­ing way of mon­i­tor­ing your progress to­wards them. The de­vice also tries to nur­ture bet­ter health habits, us­ing a built-in re­minder sys­tem which nags you, for ex­am­ple, if you’ve been sat down for what it per­ceives as too long.

This game-ifi­ca­tion of health and fit­ness re­flects in­ter­na­tional trends in health de­liv­ery. Th­ese days doc­tors urge pa­tients to adopt health­ier life­styles in or­der to dodge avoid­able health prob­lems. Th­ese health prob­lems are sig­nif­i­cant: over 64% of UK adults are obese, while life­style re­lated con­di­tions such as di­a­betes cost the NHS bil­lions each year.

Ap­ple and Cook are hope­ful Ap­ple Watch will help peo­ple change their ways: “Ap­ple Watch gives us the abil­ity to mo­ti­vate peo­ple to be more ac­tive and healthy,” he said.

The other side of health data is mak­ing it avail­able. Ap­ple is work­ing with health in­sti­tu­tions, such as the Mayo Clinic, to de­velop sys­tems to share Ap­ple Watch user’s health data with their med­i­cal care­givers (doc­tors et al),

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