Our industry expert rounds up the biggest Apple corporate stories circulating this month
Apple shines, while iPad slows
Apple beat expectations in Q2 2015, with revenues up 27% and profit up 33% at $13.6 billion. iPhone sales grew 40% in the quarter, in contrast to industry average growth of 16%. Apple is now selling 8 iPhones per second. Android users are abandoning the platform, switching to iPhone at a “higher rate of switchers than we’ve seen in previous cycles,” said Cook.
Meanwhile, Mac revenues are bigger than iPad revenues – Mac generated $5.61 billion while the iPad accrued $5.46 billion, but Apple tablet sales fell to 12.6 million from 16.3 million in the last year quarter. To stimulate iPad sales Apple is working with Box, Docusing, Microstrategy, Revel and ServiceMax to develop new mobile enterprise solutions. Apple has made 27 acquisitions across the last six quarters – though the company hasn’t yet revealed the identity of these purchases.
Apple kills Samsung Apple’s big investment in China is yielding strong results as Samsung saw sales collapse by 50% in the recent quarter. IDC’s study on the Chinese market shows Samsung’s device shipments have collapsed by 53% as iPhone sales grew 62.1%, year-on-year. The switch from Android to iPhone was confirmed by Carolina Milanesi, Chief of Research at Kantar Worldpanel ComTech, who said: “On average, across Europe’s big five countries during the first quarter, 32.4% of Apple’s new customers switched from Android.” Android leads with an overall marketshare of 68.4%.
Apple’s killing Spotify As Apple prepares to show its plan for Beats, European and US regulators are investigating to find out if Apple is unlawfully using its market position to persuade labels to withdraw their content from free music-streaming services in favour of charging a fee. This will hurt Spotify as 45 million of its 60 million users don’t pay a fee. However, this news is welcomed by some major labels. “I equate ‘free’ with the decline of the music business,” Sony Music CEO Doug Morris has said. “Why should anyone pay for anything if they can get it for free?”
The iPhone continues to reign supreme.