Ap­ple In­sider

Our in­dus­try ex­pert rounds up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

Ap­ple shines, while iPad slows

Ap­ple beat ex­pec­ta­tions in Q2 2015, with rev­enues up 27% and profit up 33% at $13.6 bil­lion. iPhone sales grew 40% in the quar­ter, in con­trast to in­dus­try av­er­age growth of 16%. Ap­ple is now sell­ing 8 iPhones per sec­ond. An­droid users are aban­don­ing the plat­form, switch­ing to iPhone at a “higher rate of switch­ers than we’ve seen in pre­vi­ous cy­cles,” said Cook.

Mean­while, Mac rev­enues are big­ger than iPad rev­enues – Mac gen­er­ated $5.61 bil­lion while the iPad ac­crued $5.46 bil­lion, but Ap­ple tablet sales fell to 12.6 mil­lion from 16.3 mil­lion in the last year quar­ter. To stim­u­late iPad sales Ap­ple is work­ing with Box, Do­cus­ing, Mi­cros­trat­egy, Revel and Ser­viceMax to de­velop new mo­bile en­ter­prise so­lu­tions. Ap­ple has made 27 ac­qui­si­tions across the last six quar­ters – though the com­pany hasn’t yet re­vealed the iden­tity of th­ese pur­chases.

Ap­ple kills Sam­sung Ap­ple’s big in­vest­ment in China is yield­ing strong re­sults as Sam­sung saw sales col­lapse by 50% in the re­cent quar­ter. IDC’s study on the Chi­nese mar­ket shows Sam­sung’s de­vice ship­ments have col­lapsed by 53% as iPhone sales grew 62.1%, year-on-year. The switch from An­droid to iPhone was con­firmed by Carolina Mi­lanesi, Chief of Re­search at Kan­tar World­panel ComTech, who said: “On av­er­age, across Europe’s big five coun­tries dur­ing the first quar­ter, 32.4% of Ap­ple’s new cus­tomers switched from An­droid.” An­droid leads with an over­all mar­ket­share of 68.4%.

Ap­ple’s killing Spo­tify As Ap­ple pre­pares to show its plan for Beats, Euro­pean and US reg­u­la­tors are in­ves­ti­gat­ing to find out if Ap­ple is un­law­fully us­ing its mar­ket po­si­tion to per­suade la­bels to with­draw their con­tent from free mu­sic-stream­ing ser­vices in favour of charg­ing a fee. This will hurt Spo­tify as 45 mil­lion of its 60 mil­lion users don’t pay a fee. How­ever, this news is wel­comed by some ma­jor la­bels. “I equate ‘free’ with the decline of the mu­sic busi­ness,” Sony Mu­sic CEO Doug Mor­ris has said. “Why should any­one pay for any­thing if they can get it for free?”

The iPhone con­tin­ues to reign supreme.

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