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“Customers love the groundbreaking iMac with Retina 5K display," Philip Schiller
The MacBook Pro has introduced several more significant improvements, and not least thanks to Apple’s decision to adopt PCIe-based flash storage, you can expect throughput up to 2.5 times faster than the previous generation – that’s a highly impressive 2GBPs. Graphics performance has also seen a boost thanks to deployment of the all-new AMD Radeon R9 M370X graphics processor, which delivers up to 80% faster graphics.
Two MacBook Pro models are available. From £1,599, there is a 2.2 GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.4GHz, 16GB of memory, 256GB of flash storage and Intel Iris Pro graphics; and from £1,999, there is a 2.5GHz quad-core Intel Core i7 processor with Turbo Boost speeds up to 3.7 GHz, 16GB of memory, 512GB of flash storage and AMD Radeon R9 M370X graphics. Configure-to-order options include faster processors and additional flash storage.
Despite the graphics, performance and technology advancements in these new Macs, Apple has improved battery life once again. Apple promises an extra hour of battery life in this model Mac, so you should get up to 9 hours of web browsing and up to 9 hours of iTunes movie playback. The new Macs ship with OS X Yosemite and Apple’s Photos, iMovie, GarageBand and iWork. The new MacBook Pro and 5K iMac models are available now.
These new Macs should help the company maintain momentum – Apple sold approximately 4.6 million Macs in Q1 2015, up 10% year-on-year – far ahead of PC industry trends. Gartner claims global PC shipments fell 5.2% in the same period.
Force Touch is Apple’s new trackpad technology that uses a Taptic Engine to generate