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Mac Format - - APPLE WORLD -

“Cus­tomers love the ground­break­ing iMac with Retina 5K dis­play," Philip Schiller

The Mac­Book Pro has in­tro­duced sev­eral more sig­nif­i­cant im­prove­ments, and not least thanks to Ap­ple’s de­ci­sion to adopt PCIe-based flash stor­age, you can ex­pect through­put up to 2.5 times faster than the pre­vi­ous gen­er­a­tion – that’s a highly im­pres­sive 2GBPs. Graph­ics per­for­mance has also seen a boost thanks to de­ploy­ment of the all-new AMD Radeon R9 M370X graph­ics pro­ces­sor, which de­liv­ers up to 80% faster graph­ics.

Two Mac­Book Pro mod­els are avail­able. From £1,599, there is a 2.2 GHz quad-core In­tel Core i7 pro­ces­sor with Turbo Boost speeds up to 3.4GHz, 16GB of mem­ory, 256GB of flash stor­age and In­tel Iris Pro graph­ics; and from £1,999, there is a 2.5GHz quad-core In­tel Core i7 pro­ces­sor with Turbo Boost speeds up to 3.7 GHz, 16GB of mem­ory, 512GB of flash stor­age and AMD Radeon R9 M370X graph­ics. Con­fig­ure-to-or­der op­tions in­clude faster pro­ces­sors and ad­di­tional flash stor­age.

De­spite the graph­ics, per­for­mance and tech­nol­ogy ad­vance­ments in th­ese new Macs, Ap­ple has im­proved bat­tery life once again. Ap­ple prom­ises an ex­tra hour of bat­tery life in this model Mac, so you should get up to 9 hours of web brows­ing and up to 9 hours of iTunes movie play­back. The new Macs ship with OS X Yosemite and Ap­ple’s Pho­tos, iMovie, GarageBand and iWork. The new Mac­Book Pro and 5K iMac mod­els are avail­able now.

Th­ese new Macs should help the com­pany main­tain mo­men­tum – Ap­ple sold ap­prox­i­mately 4.6 mil­lion Macs in Q1 2015, up 10% year-on-year – far ahead of PC in­dus­try trends. Gart­ner claims global PC ship­ments fell 5.2% in the same pe­riod.

Force Touch is Ap­ple’s new track­pad tech­nol­ogy that uses a Tap­tic En­gine to gen­er­ate

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