Ap­ple In­sider

Our industry ex­pert rounds-up the big­gest Ap­ple cor­po­rate sto­ries cir­cu­lat­ing this month

Mac Format - - APPLE WORLD -

iPhone di­als new record

With 13 mil­lion sales in three days, Ap­ple’s iPhone 6s set fresh first week­end sales records once again. Call­ing the sales “phe­nom­e­nal”, Ap­ple CEO, Tim Cook, said they “[blew] past any pre­vi­ous first week­end sales re­sults in Ap­ple’s his­tory”. An­a­lysts think this is partly be­cause the new phones ini­tially shipped in 12 re­gions, in­clud­ing China, ver­sus just 10 for last year’s iPhone 6.

IHS expects Ap­ple to ship 236 mil­lion iPhones this year, 22% up on 2014. “Ap­ple has changed the smart­phone mar­ket. Peo­ple spend more on their smart­phones now than they did pre-iPhone and Ap­ple has grown its share of the premium mar­ket at the ex­pense of Sam­sung, LG and oth­ers. They have shaped the mar­ket as an Ap­ple mar­ket”, said IHS an­a­lyst, Ian Fogg.

Ap­ple rings Boe­ing’s Bell

Ap­ple has re­cruited former chief financial of­fi­cer and cor­po­rate pres­i­dent of The Boe­ing Com­pany, James A. Bell to its Board of Di­rec­tors. Bell brings four decades of ex­pe­ri­ence in fi­nance, strate­gic plan­ning and lead­er­ship to Ap­ple. Dur­ing his 38 years at Boe­ing, he also over­saw Boe­ing Cap­i­tal Cor­po­ra­tion and Boe­ing Shared Ser­vices, and was in­terim CEO of Boe­ing in 2005. Bell is a mem­ber of the boards of di­rec­tors of JP Mor­gan Chase, Dow Chem­i­cal Com­pany, CDW, and a Trustee of Chicago’s Rush Univer­sity Med­i­cal Cen­ter. He has an in­ter­est in ed­u­ca­tion and has worked with New Lead­ers for New Schools to help de­velop ta­lented ed­u­ca­tors, and served on many com­mu­nity-based boards.

Siri calls on UK’s Vo­calIQ

Ap­ple has ac­quired UK speech tech­nol­ogy startup, Vo­calIQ, a de­vel­oper of self-learn­ing nat­u­ral speech-based user in­ter­faces for ap­pli­ca­tions in­clud­ing cars, wear­ables and in­ter­net-con­nected de­vices.

A pre­vi­ous Vo­calIQ blog wrote: “All ma­jor tech­nol­ogy com­pa­nies are pour­ing bil­lions into build­ing up of ser­vices like Siri, Google Now, Cor­tana and Alexa... Some ended be­ing used only as toys, like Siri. The rest, for­got­ten. Un­sur­pris­ingly”. Ap­ple has said noth­ing be­yond its stan­dard re­sponse that it “buys smaller tech­nol­ogy com­pa­nies from time to time”.

Ap­ple’s has gained an­other vet­eran from out­side its industry.

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