LooBlade

£19 looblade.com

What is it? The phrase ‘toilet gadget’ doesn’t exactly stir the loins, but the flamboyantly-named LooBlade is exactly that. If you’re not swishing your arms and striking poses as you say its name, you’re probably doing it wrong; it’s the James Bond of the loo cleaning world.

When’s it due? December 2015.

Why are we excited? It comes with ‘hollow-point’ head technology and yes, it even comes in Space Grey. Everything, from the blades themselves to the holder they sit in has been designed to minimise odours and kill germs. It’s an exciting loo brush all right – and who thought that phrase would ever appear in MacFormat?