Ap­ple in PIC­TURES

The hottest pic­tures from the world of Ap­ple

Mac Format - - APPLE WORLD -

Ap­ple has been post­ing colour­ful bill­boards for Ap­ple TV all over build­ings and poster sites across the USA. The de­sign echoes the TV test pat­tern cre­ated by the So­ci­ety of Mo­tion Pic­ture and Tele­vi­sion Ex­perts (SMTPE), but uses colours lifted from Ap­ple’s ‘rain­bow’ logo, which was used by the com­pany un­til 1998. Clever.

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