Ex­tra! Ex­tra! Ap­ple News opens up to all

Ap­ple’s fancy for­mat to fi­nally make Ap­ple News a great app

Mac Format - - APPLE CORE -

Ap­ple has opened up Ap­ple News to all pub­lish­ers and blog­gers who wish to pro­mote their sto­ries on the iOS-na­tive plat­form.

When it first launched, the pub­lish­ing tools built in to Ap­ple News were lim­ited to Ap­ple’s of­fi­cial part­ners like the New-York

Times and Wired mag­a­zine. Now, these tools have been made avail­able to any­one who wants to pub­lish and mon­e­tise their con­tent with Ap­ple’s app.

Ap­ple News For­mat al­lows for rich con­tent to be em­bed­ded in ar­ti­cles, and en­ables con­tent cre­ators to ac­cess an­a­lyt­ics, and to mon­e­tise their con­tent through iAds.

Al­ter­na­tively, pub­lish­ers can sub­mit RSS feeds, which then push their con­tent di­rectly to the Ap­ple News app. The move comes at a time when other large me­dia play­ers are mov­ing into news. From Face­book In­stant Ar­ti­cles to Snapchat Dis­cover, many of Ap­ple’s ri­vals are see­ing the value in pub­lish­ing and pro­mot­ing news con­tent.

Mac­For­mat cur­rently pub­lishes sto­ries from its Tum­blr blog on the Ap­ple News app. Watch these pages for fu­ture up­dates.

Soon many more me­dia out­lets will be de­liv­er­ing their Ap­ple News feeds in a richer Ap­ple News For­mat.

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