Mail De­signer Pro 3

Make email more at­trac­tive

Mac Format - - APPLE CHOICE - Gary Mars hall

£76 FROM Equinux, equinux.com NEEDS OS X 10.9 or higher

Mail De­signer Pro pro­vides you with the power to cre­ate good-look­ing and ef­fec­tive

email news­let­ters. You don’t need to be a graphic de­signer or an HTML ex­pert, mak­ing it great for small busi­nesses, in­di­vid­u­als, clubs and groups. It’s like us­ing the world’s friendli­est desk­top pub­lish­ing app. You can choose one of 72 de­sign ideas and then tweak it us­ing text blocks, pho­tos, videos, ban­ners, but­tons and tex­tures. The re­sults are truly im­pres­sive – you’d have to try very hard to make some­thing ugly – and you can ex­port to MailChimp or Cam­paign Mon­i­tor if you use them; if you don’t, you can ex­port to Ap­ple Mail or HTML.

Of course, there’s no point in cre­at­ing a beau­ti­ful de­sign if it won’t work on the re­cip­i­ents’ de­vices – so it’s good to see pre­views not just for Mac, PC and tablets, but for An­droid, iPhone and Ap­ple Watch too. The In­box snip­pet is par­tic­u­larly handy, giv­ing you con­trol over what will ap­pear in the re­cip­i­ents’ in­boxes. You can also see which el­e­ments only ap­ply to the cur­rent mode, so for ex­am­ple in mo­bile mode you’ll see notes in­di­cat­ing which el­e­ments will only ap­pear on mo­bile de­vices.

We like Mail De­signer Pro a lot. If you fancy big­bud­get email mar­ket­ing but don’t have a big bud­get, it’s well worth check­ing out.

Forget HTML cod­ing, us­ing Mail De­signer Pro is like us­ing Pages.

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