Mac Format

Mail Designer Pro 3

Make email more attractive

- Gary Mars hall

£76 FROM Equinux, equinux.com NEEDS OS X 10.9 or higher

Mail Designer Pro provides you with the power to create good-looking and effective

email newsletter­s. You don’t need to be a graphic designer or an HTML expert, making it great for small businesses, individual­s, clubs and groups. It’s like using the world’s friendlies­t desktop publishing app. You can choose one of 72 design ideas and then tweak it using text blocks, photos, videos, banners, buttons and textures. The results are truly impressive – you’d have to try very hard to make something ugly – and you can export to MailChimp or Campaign Monitor if you use them; if you don’t, you can export to Apple Mail or HTML.

Of course, there’s no point in creating a beautiful design if it won’t work on the recipients’ devices – so it’s good to see previews not just for Mac, PC and tablets, but for Android, iPhone and Apple Watch too. The Inbox snippet is particular­ly handy, giving you control over what will appear in the recipients’ inboxes. You can also see which elements only apply to the current mode, so for example in mobile mode you’ll see notes indicating which elements will only appear on mobile devices.

We like Mail Designer Pro a lot. If you fancy bigbudget email marketing but don’t have a big budget, it’s well worth checking out.

 ??  ?? Forget HTML coding, using Mail Designer Pro is like using Pages.
Forget HTML coding, using Mail Designer Pro is like using Pages.

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