[ Marketing your video ]
Know your audience and make sure your promotional efforts match it
Promotional videos need to be snappy, to the point, professionally produced, and to strongly convey their message
Your finished video will ideally have been recorded and edited at 720p HD as a minimum, or preferably 1080p. When it comes time to export it from your software, it’s a good idea to export a full-quality version as well as a high-quality MP4 file. When you upload to a site like YouTube or Vimeo, the site will automatically create different quality versions for streaming over lower bandwidth connections, but it can’t boost the resolution of your video any higher than the original upload.
Your choice of destination for a video will depend very much on its content and what you hope it will achieve. Sites like YouTube and Vimeo are the best-known video hosting sites, and Vimeo’s paid tier allows you lots of options for how your video is tagged, shared and streamed. YouTube also offers a fair few ways to customise your content, and it’s free, which is probably why it’s the go-to video hosting site for most people.
Promotional videos need to be snappy, to the point, professionally produced, and to strongly convey their message. Remember that attention spans are very short, so get to the point quickly. More creative projects like films obviously have a different audience, and are more concerned with telling a story over time than selling you something. If you’re promoting a video, pick places where it’ll likely get the largest audience: Facebook, YouTube, and maybe Linkedin, if the project is business-related.