lett ers

Mac Format - - NEWS -

Have your say on all things Ap­ple re­lated

If Ap­ple is one of the lead­ers in the smart­watch field, what does the rest of the in­dus­try look like? As we men­tioned ear­lier, there have been a lot of ca­su­al­ties, with Peb­ble be­ing per­haps the most no­table. The com­pany raised a huge $10.3 mil­lion on Kick­starter in 2012, then the largest amount that had ever been raised on the web­site. But with missed sales tar­gets and in­creas­ing debts, it was sold to close ri­val Fit­bit in late 2016.

Oth­ers have suf­fered sim­i­lar fates. At the same time as Peb­ble’s sale to Fit­bit, Mo­torola pulled out of the nas­cent smart­watch mar­ket in­def­i­nitely, with Shakil Barkat, the com­pany’s head of global prod­uct devel­op­ment, say­ing: “Wear­ables do not have broad enough ap­peal for us to con­tinue to build on it year af­ter year.”

That leaves Ap­ple and Sam­sung as two of the only com­pa­nies to have had any kind of suc­cess in the smart­watch field, mir­ror­ing their smart­phone dom­i­nance. Sam­sung beat Ap­ple to the punch with a 4G LTE-en­abled smart­watch, al­low­ing users to make calls and re­ply to texts with­out need­ing to take their phone with them.

Then there’s Google, which has taken a dif­fer­ent ap­proach to its wear­able ri­vals. In­stead of build­ing its own hard­ware, it has cho­sen to li­cense its wear­able op­er­at­ing sys­tem out to tra­di­tional high-end watch­mak­ers like Fos­sil, Ar­mani and Mont­blanc. Google pro­vides the plat­form, not the hard­ware.

Fit­bit goes from strength to strength in the wear­able mar­ket.

Newspapers in English

Newspapers from Australia

© PressReader. All rights reserved.