Apple’s ‘other products’
Apple has so far refused to give out exact Watch sales figures, leading to a lot of guessing on
the part of analysts. Ever since the wearable went on sale, Apple has bundled its sales numbers into the ‘other products’ category in its quarterly reports. This also includes products like the Apple TV, Beats headphones, AirPods and the iPod. And this category is doing well. In Apple’s Q3 2017 results, the ‘other products’ category grew 23% year-on-year.
These are the same results where Tim Cook stated the Watch had grown 50% in sales year-onyear, suggesting that the wearable is the main driver of sales in that category. This annual increase is likely to have been spurred on by the price drop and improved features of the Apple Watch Series 2. Does this success mean that Apple will soon release solid sales figures for the Apple Watch? Only time will tell on that one.