Cof­fee over­load

Mac Format - - CONTACTS -

So Ulysses is the lat­est Mac app to switch to the sub­scrip­tion model. The out­cry against it is huge, al­though there are some fans ap­plaud­ing the com­pany for mak­ing this de­ci­sion.

From a busi­ness per­spec­tive, the sub­scrip­tion model makes sense: a reg­u­lar cash­flow, vi­tal for sur­vival in busi­ness. From a user’s per­spec­tive it’s yet another monthly out­go­ing. We’re reg­u­larly sold sub­scrip­tions us­ing the ‘less than the price of a cof­fee a month’ anal­ogy. But what many soft­ware de­vel­op­ers seem to for­get is that we’re now buy­ing many cof­fees a month: Adobe, Mi­crosoft, Ever­note, etc.

In­deed, my cof­fee con­sump­tion is so large if I’m to stick with Ulysses then another soft­ware de­vel­oper will have to lose my money. There’s only so much cof­fee a month I can af­ford.

The sub­scrip­tion model is not bad for users nec­es­sar­ily. It does al­low de­vel­op­ers to of­fer their apps via the App Store for a free trial, so users can re­ally test them, be­fore we shell out any money. I’ve lost count of how many times I’ve paid for an app from an App Store, only to have wasted my money be­cause it failed to de­liver what it promised.

Per­haps Ap­ple should do more to help de­vel­op­ers. Af­ter all, it’s in their in­ter­est to have sus­tain­able busi­nesses de­vel­op­ing apps for their plat­forms. In the mean­time, I’ve got to re­view my cof­fee in­take. b y SI M O N WH A LEY

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