eMac

Mac Format - - APPLE NOSTALGIA -

A pple cut its teeth in the ed­u­ca­tion mar­ket, so it was a no-brainer to launch a Mac aimed solely at schools back in 2002.

Re­leased as a cheaper al­ter­na­tive to the An­gle­poise-style iMac G4, the eMac – short for ed­u­ca­tion Mac – ac­tu­ally stood up well to its more ex­pen­sive cousin. The main dif­fer­ence was the CRT dis­play housed in the eMac, which made its en­try-level model con­sid­er­ably more af­ford­able than the LCD-equipped iMac G4. That made it pop­u­lar, and it was opened up for sale to re­tail cus­tomers just one month af­ter launch­ing.

How­ever, Ap­ple de­cided to re­strict it to schools again in Oc­to­ber 2005, with­out giv­ing an ex­pla­na­tion. The move may have been mo­ti­vated by a de­sire to shift cus­tomers onto the re­cently launched Mac mini, while fall­ing LCD dis­play prices prob­a­bly also played a role. What­ever the cause, the eMac was dropped just nine months later and re­placed by an ‘ed­u­ca­tion’ ver­sion of the iMac Core Duo.

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