Mac Format - - APPLE NOSTALGIA -

A fter talk­ing about iWeb, we feel Mo­bileMe de­serves a

men­tion here too. It was the ser­vice that mor­phed into iCloud, but its launch in 2008 was a dis­as­ter.

Ap­ple re­leased a suite of in­ter­net ser­vices called iTools in 2000, later up­dat­ing it to .Mac in 2002. It was re­named Mo­bileMe in 2008, but the switch was plagued with is­sues. Users couldn’t log in to the new sys­tem, and some in­ad­ver­tently got charged the sub­scrip­tion fees dur­ing their free trial. And al­though users could orig­i­nally sync their Mi­crosoft Out­look ac­counts with Mo­bileMe, this was then re­moved only a short while af­ter launch, leav­ing many peo­ple in the lurch.

Even Steve Jobs ad­mit­ted, al­beit in an in­ter­nal com­pany email, that launch­ing Mo­bileMe at the same time as the iPhone 3G and the App Store was a mis­take, say­ing it was done too hur­riedly and was “not up to Ap­ple’s stan­dards”. Its time was up – Mo­bileMe lasted just three years, be­ing re­placed by iCloud in 2011.

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