Apple in quotes

All the latest talk from Apple, including Tim Cook’s recent privacy remarks

Our own information, from the everyday to the deeply personal, is being weaponised against us. Tim Cook, Apple CEO The Apple chief warns against the trade in personal information and the desire to put profits over privacy

Algorithms that promised to improve our lives can… magnify our worst… tendencies. ” Be wary of giving up private info for some promised positive outcome

At Apple, we are optimistic about technology’s awesome potential for good. ” Despite privacy threats, Apple remains optimistic about technology

In the news… we bear witness to the harmful… effects of these narrowed world views. ” Using data to divide people can have (and has had) terrible consequences

There has literally never been a better idea for a gaming device.” Phil Schiller, Senior VP The iPad’s great power and display make it ideal for gaming

It’s not a feature list comparison. It’s all about the experience.” Tom Boger, Marketing Director Apple doesn’t just throw any old ideas at its products

You typically only see this kind of performance in bigger machines… [those] with fans.” Anand Shimpi, Senior Engineer Apple senior engineer says iPad Pro’s performance is a marvel

[It’s important] that you change something not to make it different but to make it better.” Jony Ive, Chief Design Officer Apple’s top designer on how the company redesigns a product