Mail Designer Pro 3
Make email more attractive with this excellent design tool
$89.99 Developer Equinux AG, maildesigner.equinux.com Requirements OS X 10.9 or later Email marketing can be very effective, but it can also be very expensive: crafting something that looks good not just on a Mac but on Windows and on every conceivable kind of mobile device can be a big job with big bills attached. If you’re a small business or organization without in-house designers, Mail Designer Pro could be a better option.
Mail Designer Pro is designed for small businesses, individuals, clubs, and groups who need to create good-looking and effective emails such as promotional emails or newsletters. It’s a template-based system offering 72 different designs that you can tweak by using text blocks, buttons, banners, photos, videos, and textures, and it looks and feels like using Pages’ drawing tools, or a beginnerfriendly DTP package.
The quality of the supplied templates is very good, and you’d have to try really hard to produce something that didn’t look professional. The most important part of Mail Designer Pro isn’t the design part, though. It’s the ability to ensure that your design looks right not just on your Mac, but on whatever device your recipients may have. They might be checking their mail on an iPad, or on a Galaxy S7, or on an Apple Watch. Mail Designer Pro enables you to see what your design will do on each of those platforms, and its faithful simulations enable you to check whether your color scheme will clash with a Rose Gold iPhone, or if your killer opening will be truncated on an Apple Watch.
In addition to simulating devices, Mail Designer Pro also enables you to control what appears on particular platforms - so for example, the Inbox Snippet enables you to specify what text appears in the recipient’s mobile inbox before they actually open the email, and you can see which parts of the chosen template are desktop-only or mobileonly and edit them accordingly.
The app doesn’t deliver email; once you’ve finished you can export to the MailChip or Campaign Monitor email services, but you can also export as HTML or Mail.app stationery. We wouldn’t recommend the latter, though: it doesn’t support responsive design, so it’ll send the desktop version to everyone.
the bottom line. Ideal for people who need great email flyers or newsletters, but don’t have the coding skills.