Apple’s brand-new iPad, iPhones, and Clips video app

iPhone comes in a new color, and iPad receives a specification boost

In early March Apple did something very un-Apple-like: It launched several new products via a few simple change to its online store, rather than sending out cryptic invites to a One More Thing-style launch.

To be fair, the products it introduced are updates rather than entirely new devices. Most striking among them are the new red models of iPhone 7 and 7 Plus, which are available with 128GB or 256GB of storage. Bought SIM-free without a contract, and not locked to any particular carrier, the lower capacity costs $749 in the 4.7-inch iPhone 7, and $869 in the 5.5-inch iPhone 7 Plus. The higher capacity costs $849 in the smaller phone, and $969 in its pocket-filling sibling.

Specifically, these phones have PRODUCT(RED) finishes: This is a licensed brand owned by (RED) that

tries to engage the private sector in raising awareness and funds to help eliminate HIV and AIDS in eight African countries. A share of the profits raised from these iPhone models will go to that cause.

Meanwhile, the iPhone SE, with its more pocketable 4-inch screen size, has received a noticeable storage bump, with options being doubled to 32GB and 128GB, costing $399 and $499 off-contract, respectively.

More significantly in hardware terms, the iPad Air line of devices has ceased to exist, with the iPad Air 2 being phased out and replaced with an upgraded 9.7-inch device that’s simply named iPad.

This new model still features a 2048x1536-pixel Retina display, but Apple says it’s brighter than the screen in the outgoing model. There’s also a newer A9 chip, as opposed to the older Air 2’s A8X, and while the new model is slightly thicker and heavier, and it has been reported that the screen is not laminated. The new iPad is more affordable than the Air 2 it replaces: $329 for the 32GB model and $429 for 128GB with Wi-Fi only; add $100 to each price to gain cellular access.

As for the 7.9-inch iPad mini, the only change to its specs is in storage capacity. The iPad mini 4 now has more of it – 128GB instead of 32GB – for the same $399 price as before ($529 to add cellular connectivity), while the iPad mini 2, introduced in 2013, has been discontinued.