2000 Power Mac G4 Cube

Mac|Life - - FEATURE -

Rarely has Ap­ple built a pret­tier Mac than the Power Mac G4 Cube. A sleek me­tal box that seemed to float inside a clear plas­tic cas­ing, the Cube was a slice of pure Jony Ive aes­thet­ics. It was some­what rem­i­nis­cent of the NeXTcube that Steve Jobs’ NeXT com­puter com­pany man­u­fac­tured be­fore be­ing bought by Ap­ple, only in a lighter, clearer form.

The only prob­lem was that no one re­ally wanted one. At $1,799 it wasn’t out­ra­geously ex­pen­sive, but it was per­ceived as be­ing poor value for money, start­ing at £200 more than the sim­i­larly equipped Power Mac G4.

Early mod­els also had a ten­dency to ex­hibit small cracks in the case – hardly de­sir­able in a Mac that’s meant to en­cap­su­late de­sign per­fec­tion.

Price drops, up­graded graph­ics cards, and ex­tra bun­dled soft­ware couldn’t res­ur­rect sales, and the Cube was dis­con­tin­ued in 2001. These days it lives on as an ex­hibit in New York’s Mu­seum of Mod­ern Art.

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