Mac|Life

2000 Power Mac G4 Cube

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Rarely has Apple built a prettier Mac than the Power Mac G4 Cube. A sleek metal box that seemed to float inside a clear plastic casing, the Cube was a slice of pure Jony Ive aesthetics. It was somewhat reminiscen­t of the NeXTcube that Steve Jobs’ NeXT computer company manufactur­ed before being bought by Apple, only in a lighter, clearer form.

The only problem was that no one really wanted one. At $1,799 it wasn’t outrageous­ly expensive, but it was perceived as being poor value for money, starting at £200 more than the similarly equipped Power Mac G4.

Early models also had a tendency to exhibit small cracks in the case – hardly desirable in a Mac that’s meant to encapsulat­e design perfection.

Price drops, upgraded graphics cards, and extra bundled software couldn’t resurrect sales, and the Cube was discontinu­ed in 2001. These days it lives on as an exhibit in New York’s Museum of Modern Art.

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