Mercury reader reach on the rise

THE Mercury is one of four major mastheads which has grown its audience year on year, according to the latest readership figures.

The Enhanced Media Metrics Australia (EMMA) figures for August reveal the Mercury has 414,000 readers across print and digital platforms — a rise of 5.1 per cent or 20,000 readers during the past 12 months.

The past three months also has seen a major increase in digital readership, on the back of key editorial campaigns.

The other mastheads to enjoy audience growth were The Cairns Post, The West Australian and the Financial Review.

Mercury general manager Damon Wise said the figures were pleasing and highlighted the Mercury’s commitment to expand its digital footprint, while also continuing to invest in its print publications.

“These are the among strongest audience results we have had and something of which we are very proud,” Mr Wise said.

“It is a testament to the hard work of our staff across all departments and their commitment to produce high-quality local news around the clock, which can be consumed by people wherever and however they want.”

The release of the results follows the Mercury being a finalist in the News Awards, News Brand of the Year, alongside The Australian, The Cairns Post, The Weekly Times, The Sunday Telegraph and news.com.au