THE CHEVS ARE REVVING

The bowtie brand is set to arrive in right-hand drive

see us enhance products, but also engineer products from left-hand drive to right-hand drive.

“The Camaro keeps us grounded a little bit in what we’ve traditionally been. The job is to get the steering wheel from the left-hand side to the right in a way you don’t notice.”

He admits the company had been slow to investigate programs beyond the longstanding Holden Commodore heartland but is now working hard on expanding the HSV footprint.

“We had a business that got a hard stop in 2017. We had to reinvent ourselves and reshape ourselves to do new things. We asked two questions: where will we play and how will we compete?”

The initial sales target for the Camaro is about 1000 cars and, for the Silverado, slightly fewer. The pick-up’s diesel engines endow massive towing and hauling capacity, the larger of the two producing 1234Nm.

Harland says he sees no conflict of interest between HSV’s Chevrolet work and the similar conversion and production carried out by another division of the Walkinshaw empire on the RAM truck.

He also rules out any chance of the Chevrolet name becoming more prominent than Holden, or perhaps a complete change in the future to the global Chevrolet branding.

“Holden is here to stay. Holden has a place and there are no plans to change that branding whatsoever. (But) I think Chevrolet plays a role.

“These will be Chevrolet products. You couldn’t put a Holden badge on these, people wouldn’t believe it.”

According to Jackson, the Chevrolet