THE CHANCE TO WRITE YOUR OWN EULOGY

THE freshest crop of tech entrepreneurs is about the hatch ideas from Hobart’s homegrown start-up incubator.

Life Stories founder Ingrid Anderson is among the graduating start-ups that will pitch their big ideas at the Born Global Incubator Demo Day in Hobart on Thursday.

She used her time in the program to hone her plan to help people craft an online memoir to add a personal touch to their funerals which could also form a more lasting printed memory.

“I’ve always just found it really sad when I attend a funeral or memorial and someone’s up there telling stories about that person’s life, but the person being remembered didn’t pick those stories themselves.

“The idea behind this is to let people put their own stories down before they pass away and instead of going away from a funeral with an A5 photocopied handout, there’s also something a bit more substantial and it’s actually content from the person themselves.”

Enterprize CEO Casey Farrell said the 12-week program had attracted aspiring founders aged from 13 to 60 with a big idea like Ingrid’s and a passion to make it happen.

“We’ll take them through the process of finding where the businesses are in that idea; let’s find what the problem is that you’re trying to solve,” he said.

“We’ll help you work out what the business model could be, we’ll teach you how to pitch it, how to work with corporates, we’ll assign mentors, all of those bits and pieces of the puzzle to get you from where Ingrid started to actually make this a business and make something successful.”

Aurora Energy CEO Rebecca Kardos said the company received great value from the $245,000 in sponsorship and mentoring support it was providing to the program over three years.

“We know good things come from Tassie, we’ve got a history of innovation,” she said.

“You see that in the energy sector — there’s a reason why we’ve got the best renewable energy in Australia.

“We are providing mentoring support to startups – it’s great for our people, because they get to see what it’s like where something starts from the germination of an idea.”