Sydney influencer lashed over ‘tone deaf’ Bondi video
A well-known Sydney influencer has sparked controversy with a “tone deaf” video referencing the Bondi tragedy.
Patti Pink Cake – real name Patricia Lyden – is a former legal aid solicitor turned popular fashion influencer, who has built a following of almost 50,000 people on Instagram.
The Double Bay local is best known for her fun videos where she runs through her outfit of the day, which often includes a plethora of designer brand names.
The reaction to her videos are usually overwhelmingly positive, with her followers praising her for her sense of style and warm personality.
But a now-deleted video, posted on Monday, garnered a very different reaction.
Patti started off the video by offering her condolences to the families of the victims and everyone impacted by the “unspeakable tragedy” in Bondi Junction over the weekend.
“My sincerest condolences and sympathies to the families and friends of those who lost their lives and my wishes for a speedy recovery to the injured,” the influencer said. “I know that is going to take years both physically and mentally.”
Patti then segued into her usual outfit of the day runthrough, saying: “Now, I do have to go out and I have chosen this to wear.”
Her outfit included a Max Mara jacket, a Ralph Lauren teddy bear shirt for “something happy”, chinos and some sandals. To finish the look, she tied a Louis Vuitton scarf to her bag.
“So, I am ready to go. Looks like I am going on safari, but I am probably only going to Woolworths and that can be a safari in itself,” Patti said.
The video prompted swift backlash, with social media users accusing Patti of being “tone deaf” in the wake of the Bondi attack.
She deleted the video from her Instagram, but it was quickly shared to other social media platforms.
“Why wouldn’t you go two posts instead of seguing into a fashion influencer stream. Talk about tone deaf,” one commenter said.