Money Magazine Australia

The hot seat

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What was your first job?

My parents were farmers and they grew strawberri­es, so my first job was to help them sell their product. My role was to wrap the punnets, add the sticky labels and sell them to customers who spotted my homemade “strawberri­es 4 sale” sign on the side of a main road. I think it was a pivotal time in my life when I gained my basic customer service skills and learnt the importance of product presentati­on. These talents were definitely key foundation­s in starting The Daily Edited with my co-founder Tania Liu. So I’ve moved from the side of the road to now selling fashion accessorie­s globally.

What’s the best money advice you’ve ever received?

Don’t spend all of your money (even though I still do). I’m terrible at financial planning and saving money! So I wouldn’t go by my advice. Take my mother’s instead: if you earn $10, only spend $4. I’m more of the mindset, though, to own $10 and spend $12.

What’s the best investment decision you’ve made?

It was buying my house. Fortunatel­y, my early career success allowed me to enter the market before the boom, when prices skyrockete­d.

What’s the worst?

Thankfully, I have not ever had too much money to make a bad decision. However, I would say my kryptonite is buying clothes, particular­ly designer garments. What can I say ... I am a material girl. This may not be considered an investment by many but I am certainly investing a lot of my income into this cause at the moment.

What is your favourite thing to splurge on?

I think you can guess … designer clothing. Owning a high-fashion brand, I have to invest (not splurge) in clothing that matches my refined accessorie­s from The Daily Edited.

If you had $10,000 where would you invest it?

I would invest that money in company shares, specifical­ly Google. At this point I only have a few shares because they are so expensive but every time I see a little drop in price I buy more. Google is the world’s leading search engine with no competitor­s. I think the business is dynamic, agile and creative enough to stay on top of innovation and continue to be a leader in the space. I just cannot see a drop in value anytime soon.

What would you do if you had only $50 in your bank account?

This is where my splurge – investment­s rather – would come in handy. I would sell some of my designer clothes to generate funds to get me through until I can hatch another plan. In saying this, though, it would be my final option and my worst nightmare.

Do you intend to leave an inheritanc­e?

I’m unsure. I don’t yet have any children so this is a difficult question to answer. I would never expect my own parents to leave me anything. I would rather they spend their hard-earned money and enjoy the retired life. Hopefully, if I have kids, they will feel the same way.

What would be your top tip for budding entreprene­urs?

Don’t compare yourself to others. It can be a killer. Run your own race at your own pace and set your own goals.

Finish this sentence: money makes ...

.... life easier, not better.

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