“We’re all media whores now!”

“The media side of riding has grown in a big way over the years and is now as important – if not more so – than the racing. Suddenly, people who are good bike riders are being put in front of a camera and expected to be pro at that too, even though it’s a totally different game. You’re expected to post about your sponsors and their products on social media, to keep everyone up to date on the latest and greatest. It’s tricky juggling it all – especially when you need to race at the same time – but you learn some useful skills.”