“We’re all me­dia whores now!”

Mountain Biking UK - - LIFE AS A PRO -

“The me­dia side of rid­ing has grown in a big way over the years and is now as im­por­tant – if not more so – than the rac­ing. Sud­denly, peo­ple who are good bike rid­ers are be­ing put in front of a cam­era and ex­pected to be pro at that too, even though it’s a to­tally dif­fer­ent game. You’re ex­pected to post about your spon­sors and their prod­ucts on so­cial me­dia, to keep ev­ery­one up to date on the lat­est and great­est. It’s tricky jug­gling it all – es­pe­cially when you need to race at the same time – but you learn some use­ful skills.”

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