A Winning Formula

Your best race day accessory is a winning smile. Make white the new star of fashions in the field with brighter teeth that are up to four shades whiter*

Racing season’s nearly here, so it’s time to get on track with your spring carnival pre-game. Brush off the winter blahs and get your best race day accessory – your smile – in winning shape.

MAKE AN IMPACT

For visibly brighter teeth that are up to four shades whiter*, brush twice a day with the enamel-safe formula of Colgate Optic White High Impact White toothpaste. It contains the same professional whitening ingredient dentists use^.

POLISH YOUR LOOK

Give stains the brush-off with the Colgate Optic White Toothbrush with built-in whitening pen. The toothbrush is specially designed with polishing bristles and stain removers.

BRUSH, WHITEN, GO

For an extra whitening advantage, the built-in whitening pen starts to whiten teeth in just two days. After brushing, simply apply the gel on each tooth. It takes only seconds to adhere to your teeth with no need for rinsing, so you can simply brush, whiten and go.