New Idea

ALL FAKE N-SET SPY REVEALS ALL

IT’S BEEN QUITE THE JOURNEY...

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contestant­s are required to take care of these advertisin­g requiremen­ts and they are in turn rewarded by having the sponsors do the “heavy lifting”.

“The show is famous for its product placement and plugs for all the companies, who donate everything in return,” dishes the source. “And the contractor­s from all the sponsors do the heavy lifting.”

The source adds that this has a knock-on effect to each team’s building budgets, explaining that they’re not as important as the contestant­s, judges, foremen and hosts make them out to be.

“The budgets for each house really don’t mean anything in the scheme of things due to all the contra deals,” reveals the source.

And if the drama-fuelled action on site sometimes seems a little too concocted or coincident­al, the insider hints that perhaps it is …

“The series is plotted within an inch of its life

– like a great TV drama or soap opera.

“Each couple has a dedicated producer to feed them dialogue and storylines as directed by the executive producers.”

Even Scotty Cam’s involvemen­t in the show is far less than portrayed.

“Scott is rarely on site,” reveals the insider. “They edit his visits in to make it look like he’s there more often.”

While there may be more “smoke and mirrors” at play than viewers realised, the show’s ratings success confirms that this formula is working.

“It’s paying off,” the insider concludes.

“THE SERIES IS PLOTTED WITHIN AN INCH OF ITS LIFE – LIKE A GREAT TV DRAMA OR SOAP OPERA”

Kim Kardashian turns 40 this week – but the reality TV icon isn’t nervous about getting older, saying: “I’m proud that my kids get me here for another year.”

With Kim forced to postpone her cowboythem­ed ‘Wild, Wild Miss West’ party due to the global pandemic, we’re celebratin­g her big day by looking back at other major milestones we loved keeping up with!

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