Need A Car’s Lifestyle Search proving popular

Need A Car, the new kid on the block in the online vehicle-classifieds game, has been gaining positive attention recently in regards to its unique Lifestyle Search. A point of difference in a competitive market, the Lifestyle Search lets users quickly identify appropriate vehicles, searching based on their personal circumstances rather than make and model.

“During our market research, we discovered that many car buyers didn’t have a particular vehicle in mind to purchase; instead, they were looking for solutions to a recent lifestyle change,” said project lead Shane Breckon.

The team at Need A Car recognized that changes in lifestyle, such as a new addition to the family, a change in job, or a relocation, put people in unfamiliar territory. With an entirely different set of cars to what the buyer is used to on the table, a lot of research is often required to discover suitable options available to them. The Lifestyle Search was developed with the goal of quickly identifying vehicles that match the user’s lifestyle, diminishing any research time required.

While still in its infancy, customers are reporting that the search provides good matches, and the team is continually updating and improving the search as it learns more about how and why people search for cars in certain ways.

“We hope one day to be able to accurately select the one ‘perfect’ vehicle for an individual based on their exact circumstances, saving significant time for our customers,” said Breckon.

You can try out the Need A Car Lifestyle Search at needacar.co.nz/lifestyle-search.