DTM ON A ROLL FOR THREE DECADES

On top of the millions of miles its wheels have clocked up, DTM has just passed the 30-year milestone. Back in 1989, the Tordoff brothers, Brendon and Mark, took their passion for the automotive industry and turned it into what would become one of our biggest wheel-and-tyre-dealer networks.

DTM Wheel & Tyre has pioneered many of the most popular brands and styles that have put the finishing touch on many great cars around the country. It continues to seek out new styles to ensure that the scene never becomes stagnant. In the ’80s, there weren’t many size, design, or finish options for wheels manufactured in New Zealand, so Brendon and Mark turned to the overseas market.

“We travelled around the world to find the best. Japan was big on aftermarket wheels. They were expensive back then. We’d buy 20 wheels to start with. It was a bit of a trial-and-error process. We realized there was more of a demand for the cool stuff that we diversified into. We started getting our own wheels made, and it grew from there,” says Brendon. “You’ve got to continuously think ahead. You’re trying to predict what is going to look cool next year or what the next trend is going to be — it’s a minefield.”

The company’s own in-house brand, DTM Wheels, has seen a surge in popularity over the past year, largely due to its affordability and extensive range. It’s the company’s biggest selling range, so it looks as if the boys are getting it right.

Other brands include MHT Wheels, Wheel Pros, and Lenso, and tyre brands Nexen, Atturo, Altenzo, Hercules, and more.

To celebrate its milestone, DTM has released a limited-edition T-shirt. To get one, email your size to samantha@dtm.co.nz — while stocks last.