NPhoto

gett ing a mill ion FLICKR views

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Pro photograph­er Dr Elliot McGucken’s surfer and model photos and videos taken in Malibu have had over 1,000,000 views on Flickr and YouTube. See his action-packed pictures at flickr.com/people /herosjourn­eymy thology45s­urf/ Seek out your heroes Photos of amazing people doing incredible things will always sell well, because they’re unique. I always get good hits for shots of pro surfers like Kelly Slater, Laird Hamilton, or Lakey Peterson. Pump up the volume If you want a lot of people to see your work, you’ve got to have an amazing portfolio. Quality is important, but so is quantity – I’ve uploaded over 140,000 photos to Flickr and SmugMug. Learn to live with plagiarism Lots of my best photos have been used without permission to drive traffic to other sites. Until there’s a better rights management systems for people who share their work online, I’ll have to see the stealing as a sign of success! Create something of real worth Rather than focusing on social media, focus on the art and craft of photograph­y, and create beauty that people want to see and share.

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