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If you’ve been mentioned or published somewhere, ask for a PDF or a screengrab of your article and share it on your website. Whether you run workshops or shoot weddings, make sure your fee covers your costs, but don’t price yourself out of the market. People are prepared to pay more for shots that they see as fine art. Wherever you are, take some shots specifical­ly to frame and sell as prints. pay as well as print, but they’re great for exposure. I’ve had my shots in the NationalGe­ographic web galleries. Make your work stand out. I recently shot a series called ‘Round is beautiful’ devoted to the beauty of mothers-to-be – it’s had a lot of good feedback and shows off a different style of mine.

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