01 Light is everything
The best subject in the world isn’t worth shooting if the light is bad
We all know that shooting in great light is critical, and it is one of the most common ideas taught by photography instructors around the world. However, it is still one of the most difficult concepts to truly grasp the importance of. I still find myself amazed at how much light affects photographic success. Light is everything! If I were asked whether I would rather shoot a beautiful location in average light or a boring location in amazing light, the answer is easy: amazing light every time. It really is the most important element of photography. Learning to recognise great light when it is at its best will help your photography more then you can possibly imagine.
The main idea is always to go and shoot in the early morning and late evening. Always start shooting before the sun comes up and after it goes down. Some of the best light is present before the sun appears and after it sets. If you can head out shooting during these times on a regular basis you will start to create much better images using this idea alone. It is also very important to start noticing different types of light and how each one affects your images.