Set the trends

Plan and carry out your own fash­ion shoot with James Pater­son’s guide…

NPhoto - - Special Feature -

Get­ting great fash­ion shots takes skill, but our guide will take you through all the ba­sics for set­ting up your own shoot

A fash­ion shoot is your chance to try out dif­fer­ent tech­niques and get cre­ative while work­ing along­side mod­els and stylists. Fash­ion pho­tog­ra­phy re­quires at­ten­tion to de­tail, orig­i­nal­ity and tech­ni­cal ex­per­tise. From a cre­ative point of view it’s fan­tas­tic be­cause al­most any­thing goes.

If you want to or­gan­ise your own fash­ion shoot, one of the first things to do is find a model. You might know some­one who is happy to model for you, but if you want to go one step fur­ther, con­sider book­ing a model. You could go through model agencies or con­tact mod­els and stylists di­rect through sites like Model Mayhem (www.modelmay­hem.com) and Pur­plePort (www.pur­pleport.com). Whichever op­tion you go for, get them to sign a Model Re­lease form. Search on­line for ‘model re­lease form’ for down­load­able ex­am­ples.

Of course, with fash­ion pho­tog­ra­phy it’s all about the clothes. We con­tacted the School of Art and De­sign at Bath Spa Univer­sity, which teaches Fash­ion De­sign (www. bathspa.ac.uk/schools/art-and­de­sign). They kindly let us bor­row these won­der­fully cre­ative out­fits by de­signer Re­becca Head.

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