WHAT’S YOUR AD­VICE?

NPhoto - - Close-up -

It’s a ques­tion Michael is of­ten asked in his role as a provider of pho­to­graphic course ma­te­ri­als for the Open Col­lege of the Arts

What’s the best ad­vice you could give to some­one want­ing to be a pro pho­tog­ra­pher?

You have to be orig­i­nal. There’s a huge diet of im­agery so in or­der to stand out – and you have to stand out in or­der to be em­ployed – you have to show some form of orig­i­nal­ity. You can do this in ba­si­cally three ways: the first is con­tent. Go and pho­to­graph some­thing that no one else has had ac­cess to. The sec­ond is to treat sub­jects in a way that is orig­i­nal and skil­ful. The third is con­cep­tual, to have an idea be­hind what you are do­ing so stim­u­lates the au­di­ence to think. Peo­ple see so many pic­tures. They are only go­ing to be at­tracted to those that make them stop for a mo­ment.

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