Check your split

NPhoto - - Special Feature -

The most im­por­tant thing to look at be­fore sub­mit­ting pic­tures to a stock agency is the rev­enue split. Stock li­braries take a com­mis­sion on sales. You can in­crease the per­cent­age you re­ceive if you sign an ex­clu­siv­ity agree­ment with an agency, but that will pre­vent you from li­cens­ing the same im­age through another agency.

In ad­di­tion to up­load­ing pic­tures to li­braries, up­date your Flickr and 500px feeds – or cre­ate them if you haven’t al­ready. Photo-shar­ing sites can be use­ful mar­ket­ing tools, and of­fer the prospect of gen­er­at­ing di­rect and in­di­rect sales. For in­stance, 500px en­ables you to sell your shared images as prints or li­cense them on a roy­alty-free ba­sis through its ‘Prime’ ser­vice.

If you want a break from all the key­word­ing and other house­keep­ing es­sen­tials to stay­ing on top of stock, why not ap­proach lo­cal busi­nesses and of­fer your ser­vices? Us­ing the business cards you cre­ated ear­lier, you can in­tro­duce your­self to hair­dressers, cafés, restau­rants and other in­de­pen­dently-run busi­nesses and of­fer to shoot pic­tures that they can use for brochures, in-store dis­plays, ad­ver­tis­ing or mar­ket­ing across so­cial net­works and Google Maps. Be pre­pared to show pre­vi­ous ex­am­ples of your work.

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