Successful Brighton-based commercial PR and editorial photographer James Pike gives his insights into how to gain and keep commercial clients.
“There are many ways to get work coming in, and usually it’s a combination of marketing tools.
You need a good website. Show off your work, make it easy for people to find your contact details and show them who you are.
Networking is the best way to meet new clients and make yourself known locally. There are networking events everywhere.
Build up a database of your contacts, keep them informed, and engage with social media.
I find that work will come in usually through a combination of the above, and the more feelers you put out, the more likely it is that people will contact you. From then onwards it’s down to being professional and committed to working with them in a friendly, creative way. Every client who comes to me for company portraits says they want to look ‘friendly and approachable’ and it’s just the same for us photographers!”
See examples of Jim’s images, plus details of his photography workshops, at www.jimpix.com