gain­ing clients

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Suc­cess­ful Brighton-based com­mer­cial PR and ed­i­to­rial pho­tog­ra­pher James Pike gives his in­sights into how to gain and keep com­mer­cial clients.

“There are many ways to get work com­ing in, and usu­ally it’s a com­bi­na­tion of mar­ket­ing tools.

You need a good web­site. Show off your work, make it easy for peo­ple to find your con­tact de­tails and show them who you are.

Net­work­ing is the best way to meet new clients and make your­self known lo­cally. There are net­work­ing events ev­ery­where.

Build up a data­base of your con­tacts, keep them in­formed, and en­gage with so­cial media.

I find that work will come in usu­ally through a com­bi­na­tion of the above, and the more feel­ers you put out, the more likely it is that peo­ple will con­tact you. From then on­wards it’s down to be­ing pro­fes­sional and com­mit­ted to work­ing with them in a friendly, cre­ative way. Ev­ery client who comes to me for com­pany por­traits says they want to look ‘friendly and ap­proach­able’ and it’s just the same for us pho­tog­ra­phers!”

See ex­am­ples of Jim’s im­ages, plus de­tails of his pho­tog­ra­phy work­shops, at www.jimpix.com

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