Dos and don’ts of business photography

Do

Have a portfolio of work available so that any potential client can see the quality and style of your images.

Have insurance for both your gear and public liability, as many businesses won’t allow you to work for them without it.

Offer a different style or quality of images to those that the company is already using – but they should match the type of business that the company offers.

Don’t

Become too disheartened if you don’t get hired by companies straight away. You’ll need to be persistent and confident to get this type of work.

Offer a service that either you or your equipment aren’t capable of providing, as nothing will destroy your reputation like failing to produce the required (and paid for) images.

Offer too much for very little reward, as it’s very difficult to raise your prices once businesses know what you charge.