Dos and don’ts of busi­ness pho­tog­ra­phy

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Do

Have a port­fo­lio of work avail­able so that any po­ten­tial client can see the qual­ity and style of your im­ages.

Have in­sur­ance for both your gear and public li­a­bil­ity, as many busi­nesses won’t al­low you to work for them with­out it.

Of­fer a dif­fer­ent style or qual­ity of im­ages to those that the com­pany is al­ready us­ing – but they should match the type of busi­ness that the com­pany of­fers.

Don’t

Be­come too dis­heart­ened if you don’t get hired by com­pa­nies straight away. You’ll need to be per­sis­tent and con­fi­dent to get this type of work.

Of­fer a ser­vice that ei­ther you or your equip­ment aren’t ca­pa­ble of pro­vid­ing, as noth­ing will de­stroy your rep­u­ta­tion like fail­ing to pro­duce the re­quired (and paid for) im­ages.

Of­fer too much for very lit­tle re­ward, as it’s very dif­fi­cult to raise your prices once busi­nesses know what you charge.

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