Ul­tra-HD print­ing: ra­zor-sharp to the finest de­tail

On­line print­ing com­pany WhiteWall is rev­o­lu­tion­iz­ing the way pho­to­graphs can be printed

NPhoto - - Photographer Of The Year 2016 -

The over­all win­ner of this year’s N-Photo Pho­tog­ra­pher of the Year com­pe­ti­tion (see page 72) will be pre­sented with a £300 voucher from WhiteWall, which will en­able them to print their win­ning im­age at the size and res­o­lu­tion it de­serves: namely, a me­tre-wide, ul­traHD Photo Print Un­der Acrylic Glass. An ul­traHD Photo Print re­tains ev­ery de­tail – even in large for­mats and when viewed up close – pro­duc­ing the high­est pos­si­ble lev­els of sharp­ness, and boast­ing twice the res­o­lu­tion of con­ven­tion­ally printed pic­tures.

These per­fect re­sults are pro­vided by solid-state laser tech­nol­ogy work­ing in per­fect har­mony with more ef­fi­cient de­vel­op­ing and dry­ing pro­cesses. To make the photo pa­per as even as pos­si­ble, it is ac­cli­ma­tized at a con­stant tem­per­a­ture and hu­mid­ity so that the pa­per re­mains per­fectly flat dur­ing the ex­po­sure, en­sur­ing that laser beam dis­per­sal is min­i­mized, and that images are ra­zor sharp. WhiteWall then uses its own soft­ware to op­ti­mize the colour in­ten­sity and sharp­ness of im­age files. Fi­nally, con­sis­tent dis­tance be­tween the laser and pa­per en­sure the high­est qual­ity through­out the im­age.

From panora­mas to cir­cu­lar for­mats, land­scapes or por­traits, the ul­traHD Photo Print is a great op­tion for any im­age, and is avail­able in cus­tom for­mats from 9x9cm up to 248x122cm. An op­tional alu­minium slim­line case is also avail­able: just 1mm wide and 5mm deep, it pro­vides a so­phis­ti­cated and min­i­mal­ist fin­ish­ing touch.

See www.whitewall.com/acrylic-photo-print-ul­tra-hd for more.

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