Did you know?

The use of yellow in the logo is said to express ‘breadth and passion’ and ‘an open attitude and innovative approach’, while the black evokes ‘trust, reliability and quality’. While a blend of yellow and black often serves as a warning to keep away – bees, wasps, hazard tape – in Nikon’s case the combination is designed to attract with promises of ‘high quality’ and ‘trustworthiness’…