CRUISE MARTINBOROUGH
THE COOL, CALM CHARM OF SMALL-TOWN MARTINBOROUGH HELPS TO MAKE THE ANNUAL CRUISE MARTINBOROUGH AN EVENT NOT TO BE MISSED
I’ve never been to this part of the country before, and I love it” was a phrase heard many times over late January. That’s when Cruise Martinborough took over the small rural town in the south Wairarapa. Martinborough itself is generally a laid-back place, well known for its wine growing, which, in turn, means flat, rolling terrain and warm climate. What it’s not famous for — or, more correctly, wasn’t until a few years ago — is car events. The brainchild of Wairarapa local Damien Pivac, based on successful and time-proven formulas that many of us know and love, the event was an instant hit. While there’s plenty to do over the four days that the event runs, there’s also plenty of appeal in the downtime and stress-free atmosphere that the event offers – it’s part of what keeps people coming back. For 2019, the schedule ran the same as the previous year, which saw a casual meet-and-greet plus pub quiz at the Pukemanu Bar and Eatery on the night before the driving events began. Most entrants treat the Thursday-morning gathering at the local rugby club as the real start. While entries were capped at just over 400, as the event progressed, more and more cars arrived, so Thursday’s cruise to Lake Ferry — one of the southernmost points of the North Island — saw around just over half of this number in attendance. The wild south coast can be an unforgiving area, with rugged terrain and wild winds being the highlights. Come Cruise Marty time, though, this all changes, with the local reserve being the destination, adding a colourful variety and plenty of people to the area. The one pub — it’s actually the only business in the area, the Lake Ferry Hotel — soon turns from sleepy to chaotic with the arrival of the cars. Luckily for event-goers, the famous southerly winds were kept at bay this year, allowing many to make the most of the nearby picnic spots, or a
quick walk around the coast. While drivers headed off from here at their own pace, many regrouped again that night for the drive-in movie, The Cannonball Run. The following morning’s cruise through the Wairarapa towns of Greytown and Carterton to Masterton is a 35km jaunt along wide, flat country roads. The event’s popularity in these smaller towns must be growing, as there was a notable increase in the number of bystanders watching the cars roll through this year. The final destination, The Farriers Bar and Eatery, gave Masterton locals a good chance to check out the wide range of cars that rolled in. ‘Wide ranging’ is probably the best way to describe the mix too, with a notable increase in the number of high-performance latemodel vehicles, such as Hellcats and ZL1 Camaros. Those cars got a chance to show if they lived up to the hype behind their badges later that afternoon when the convoy headed to Masterton Motorplex. While full quarter-mile drags weren’t on the cards, eighth-mile flag-drop sprints were the order of the day. You could line up with whoever appeared in the lane next to you, or pick a mate and go grudge racing — whatever appealed. For the next few hours, a number of battles and complete whitewashes took place. Many cars and drivers that would never usually hit the strip got a chance to have a go, some no doubt getting hooked in the process. Fast or slow, big burnouts,
or not enough power to spin a tyre — all involved had a blast, the slower cars often getting a cheer from the crowd simply for giving it a shot. Saturday’s the big day for the event, not in terms of driving distance but intensity, with the cars grouping for a grand parade into the town square — a square designed to replicate the Union Jack. Locals and visitors lined the streets as the 420 cars rolled through before being parked around the square, while market stalls were erected under the big treecovered central area. Those in the know — including many car clubs — had been smart enough to pack their own seating, and made claim to a spot and chilled out for the day, simply coming and going as they pleased. The number of eateries around the area were overflowing, and the cars got plenty of attention. Martinborough was founded in the late 1800s, so there’s plenty of historic architecture around, making for great backdrops in the thousands of photos being taken. While most people were happy just to relax, that
wasn’t possible for Lloyd Wilson, Scott Wildman, and Kurt Schwitzer, the three judges in charge of picking a handful of standouts from the masses. Those chosen would be revealed at the prize-giving held later that night. Everyone loves to relax on a Sunday, and it’s no different for that day of Cruise Marty, with a simple brunch gathering in Masterton beginning the day, although some simply choose to make their way home in their own time instead. The main feedback throughout the event has been that the laid-back approach is a winner, and it’s this which means that the entrants actually end up spending more time socializing with or meeting each other. Throughout Cruise Martinborough, many friendships have been formed, with some companions turning the event into their annual get-together. On the other hand, there are people who attended for the first time this year who are already vowing to return, with some even eyeing up
property in the area, falling in love with its charm. There’s no denying that it’s a successful formula, and part of the appeal is in the limited entrant numbers, along with a fantastic location. The challenge for Damien Pivac now is retaining those factors while making that the event maintains enough excitement and variation to ensure that entrants keep returning. It’s a challenge that he’s aware of, and, with the event having come so far in just a few short years, we’re sure that it’s one that he’ll successfully master. If you’ve not attended as yet, make sure you get in quick for 2020. If you’ve been before, well, we’re sure we don’t need to tell you anything.