New pharmacy-only VMS

GENERIC medicines pharmacy supplier Apotex has announced today the expansion of its activity into the high growth VMS (vitamins, minerals and supplements) category, with the launch of a new pharmacy-only range branded Oviit.

The company said the move signals further diversification of the Apotex over-the-counter portfolio and kicks off with a comprehensive 34-strong product range including formulations across general health, digestive health, immune health, cardiovascular and skeletal health.

There is promise of more to come with plans to create a complete pharmacy VMS solution.

Apotex sales director Ben Sullivan said, “This is a particularly competitive category, and pharmacy customers crave value for money.

“As a premium value, Pharmacy Only range, Oviit is pharmacy’s VMS solution to achieving maximum margins for high quality products in an expanding market, whilst building loyalty at the store level from a growing customer base,” Sullivan added.

“As more and more customers look to community pharmacy as their primary healthcare destination of choice, the Oviit range provides yet another solution from Apotex.”

The Oviit range is being rolled out to pharmacies from today right across Australia using the Apotex national sales force.