TWC consumer campaign

TERRY WHITE Chemmart (TWC) is ramping up its growth development with the roll-out of its first nationwide consumer campaign under the new store branding.

Around 65% of the TWC network pharmacies now carry the new green signage and logo (pictured), the firm said.

The campaign, dubbed ‘Alive and Well’, will include a “price match guarantee” on everything storewide, at the same time focusing on the company’s “commitment to provide the most qualified and accessible pharmacists with the best health programs,” according to TerryWhite Chemmart ceo Anthony White.

“It’s exciting to see our health proposition coming through strongly in our first consumer campaign,” he said.

“Our vision is to be the most respected voice on health in the industry while also ensuring value is always provided to our customers.”

White said the rebrand was tracking ahead of schedule, with the conversion for the combined network expected to be completed by the end of 2017.

“Our members have been working hard to bring the brand to life and we couldn’t be more thrilled with the response.

“We are impressed with the speed by which the rebrand process has taken place and it’s great to see the green rolling out across the country,” White added.

Following the merger of Terry White Chemists and Chemmart announced almost exactly twelve months ago (W 04 Aug 16), TWC is now Australia’s largest retail pharmacy brand, with around 500 stores around the country.