Shop­per mar­ket­ing and re­tail sur­vey

Pharmacy Daily - - NEWS -

GLOBAL re­tail mar­ket­ing as­so­ci­a­tion POPAI (Point of Pur­chase Advertising In­sti­tute) and re­search spe­cial­ist GfK are call­ing on shop­per and re­tail mar­ket­ing pro­fes­sion­als from all re­tail re­lated dis­ci­plines to par­tic­i­pate in the first ANZ Shop­per and Re­tail Mar­ket­ing In­dus­try Sur­vey in three years.

The study will track ad­vances in shop­per and re­tail mar­ket­ing since the last Aus­tralian in­dus­try study was con­ducted in 2014.

Sur­vey par­tic­i­pants will re­ceive a free copy of the re­sult­ing re­search re­port, val­ued at $395, and are in­vited to at­tend the POPAI Mar­ket­ing at Re­tail Sum­mit in Syd­ney on 13 Oct, where the re­search find­ings will be dis­cussed among re­tail­ers, brand man­u­fac­tur­ers, and agen­cies.

POPAI and GfK will also pub­lish the find­ings from the study in a se­ries of ar­ti­cles from Nov.

CLICK HERE to par­tic­i­pate.

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