Shopper marketing and retail survey

GLOBAL retail marketing association POPAI (Point of Purchase Advertising Institute) and research specialist GfK are calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in three years.

The study will track advances in shopper and retail marketing since the last Australian industry study was conducted in 2014.

Survey participants will receive a free copy of the resulting research report, valued at $395, and are invited to attend the POPAI Marketing at Retail Summit in Sydney on 13 Oct, where the research findings will be discussed among retailers, brand manufacturers, and agencies.

POPAI and GfK will also publish the findings from the study in a series of articles from Nov.

CLICK HERE to participate.