Pharmacy Daily

Customers become advocates

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< zeKd speaker, consultant, media commentato­r and author of ‘Turning Customers into Advocates’, Amanda Stevens (ƉictureĚ), will be there to inspire delegates at this year’s Pharmacy Assistant National Conference (PA2017).

Presenting on two key topics, Stevens will discuss why consumers buy, and provide delegates with the keys to building customer and brand advocacy.

“Customer Service, Turning Customers into Advocates” will explore the psychology of advocacy and how frontline staff can impact the engagement, spend, loyalty and ultimate financial outcomes of a pharmacy business.

Stevens will also conduct an interactiv­e workshop, “The Key to Really Connecting” which will provide a step-by-step process for improving communicat­ion, collaborat­ion and creative innovation. Stevens is one of the many outstandin­g speakers presenting at this year’s PA Conference.

PA2017 will be held from 26-28 Kctober at QT Hotel on the Gold Coast, Queensland.

The conference will feature over 30 education sessions, 40 suppliers showcasing their products and services, as well as extensive networking opportunit­ies.

For a full overview of conference topics and speakers, download the conference program at pharmacyas­sistants.com.

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