Har­vey kicks CW-AFL be­hind

Pharmacy Daily - - NEWS -

PUB­LIC health ad­vo­cate and health in­dus­try watch­dog from the Monash School of Pub­lic Health and Pre­ven­tive Medicine, As­so­ciate Pro­fes­sor Ken Har­vey, has lodged a for­mal com­plaint with gov­ern­ment health author­i­ties around last week­end’s Chemist Ware­house - Swisse-Voost AFL grand fi­nal pro­mo­tion (W 28 Sep).

The ac­ti­va­tion, de­scribed by the com­pany as the largest it had ever un­der­taken, was de­fined by Har­vey as “ir­re­spon­si­ble be­cause it was dis­trib­uted at pub­lic venues con­tain­ing chil­dren of all ages.

“Pa­trons were en­cour­aged to take the packs home,” he said, with items in­clud­ing a free sam­ple of Swisse Ulti­boost Mag­ne­sium tabs.

“The con­tainer was not child­proof and had no in­for­ma­tion on the rec­om­mended up­per limit of mag­ne­sium in­take (as a sup­ple­ment) for young chil­dren,” Har­vey wrote in his sub­mis­sion.

He ar­gued that the pro­mo­tion “breached the Ob­ject of the Ther­a­peu­tic Goods Ad­ver­tis­ing Code 2015 (the Code) and the spirit of s.4(8),” while claims on the prod­uct pack, the pro­mo­tion to chil­dren and the ex­clu­sive ‘buy one, get one free’ of­fer also breached the Code.

The Ther­a­peu­tic Goods Ad­min­is­tra­tion, the Aus­tralian Health Prac­ti­tion­ers Reg­is­tra­tion Author­ity and the Aus­tralian Com­pe­ti­tion and Con­sumer Com­mis­sion were all con­tacted by Har­vey, who sug­gested the com­pany dis­tribut­ing the 110,000 packs of Swisse prod­uct worth $20.99 each be fined the equiv­a­lent amount of the retail value of the give­away, or $2.31 mil­lion.

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