TBN team getting fancy

THIS month’s Total Beauty Network (TBN) sales conference was truly a show-stopper, with the group’s four brands gathering for the first time ever to celebrate a record year of sales growth in 2017.

Overall revenue leapt more than 28%, with more than 80 TBN brand representatives coming together to review results and discover new products from Inika Organic, Raww Cosmetics, Designer Brands and Colour by TBN.

Designer Brands enjoyed double digit pharmacy growth in 2017, with the highest growth in new pharmacy stockists since the brand launched in 2006.

“These amazing results show how DB is consistently outperforming the Australian cosmetics market, with more than five times average market growth,” the company said, with the result particularly noteworthy because TBN is committed to a no discounting policy on any of its four brands.

Inika Organic grew 42% in the Australian salon and health channels, while Raww Cosmetics celebrated “extraordinary success” since launching into pharmacy channels last year (PD 09 Jul 2017).

Testimonials from pharmacy owners during the conference described how Raww products were “flying off shelves,” with some stores experiencing Raww skincare selling out completely in 24 hours.

The company said Colour by TBN was set to dominate the budget colour cosmetics market, with the announcement that the entire range is now Certified Vegan.

A new range of Colour by TBN vegan lipsticks was launched at the conference, with RRP of just $3.95.

TBN CEO Tony Rechtman said the conference marked the beginning of the company’s most important year ever.

“We’ve set the stage for TBN brands to continue taking over the world, and we couldn’t be more thrilled to see the tremendous market-leading growth we experienced in 2017,” he said.

Rechtman is pictured above with, from left: Markeeta King, brand manager Designer Brands; Elise Synnott, brand manager Raww Cosmetics; and Celia Trevisani, brand manager Inika Organic.