Sigma pharmacy council

SIGMA Healthcare has announced the creation of a new representative body for its Amcal and Guardian pharmacists, allowing members to have input to advise the company’s senior management on future brand development initiatives.

The new Amcal Guardian National Council (AGNC) comprises 11 Amcal or Guardian pharmacists from across Australia who will meet three times a year to work with Sigma executives.

The two-day workshops will consider strategic and marketing plans to improve the Amcal and Guardian brands and customer experience, with inaugural AGNC chairman being Marc Clavin (pictured), an Amcal pharmacist from Sorrento on Victoria’s Mornington Peninsula.

“This new Council represents the member group of the Amcal and Guardian pharmacies and it means they get more of a say in how their brands are developed in the future,” Clavin said.

“It’s really about giving pharmacists more power and ensuring that Sigma and the members work more closely together in the future.”

The AGNC will work closely with Sigma’s retail gm Brian Tomlin, who devised its structure and operation, as a “clear illustration that Sigma wants to listen and learn from its critical membership base”.

Tomlin said the initiative was critical because “no-one knows their customers better than the pharmacists on the ground”.

Members of the AGNC have been elected and will serve a three year term on the Council.

Sigma is expected to roll out further initiatives on the Gold Coast next week during its annual Amcal Guardian Retail Conference which takes place 30 Apr -02 May, in the lead-up to the Pharmacy Guild’s APP 2018 Conference and Exhibition.