New Priceline direction

PRICELINE Pharmacy has unveiled its new brand proposition with a television commercial recently launching to declare to Australians “There’s no place like Priceline”.

With 475 stores including 334 pharmacies across the country, the retailer is highlighting its broad accessibility and with its wide range of products, branding as the “one-stop-shop for everything a customer needs and wants in health and beauty”.

Priceline general manager Tamalin Morton said, “There is no other retailer in the country offering our extensive product range and personalised services so we are amplifying our point of difference as the destination for everything in health and beauty for any age or any stage of life.

“We stay ahead of the market to deliver unrivalled product ranges and we invest in training our Pharmacists and Beauty Advisors to provide tailored advice to customers,” Morton said.

The brand direction was recently announced to the company’s franchise partners, and is now being rolled out across media advertising and in stores.

The company also reinforced its health and beauty leadership last week by showcasing its “big range of new and cult products” to more than 200 social media influencers and media representatives at its latest The Beauty Prescription event in Sydney.

Items on display included 22 exclusive brands and ranges such as Andalou Natural, Barry M, b.tan, Franck Provost, Yes To and more.

Attendees (pictured) included Priceline Pharmacy makeup director, Sarah Laidlaw; hair director Kenneth Stoddart; Priceline Sister Ita Buttrose; API ceo and managing director, Richard Vincent; and Priceline general manager Tamalin Morton.

The new TVC can be viewed at pharmacydaily.com.au/videos.