TWC flags transformation

TERRYWHITE Chemmart (TWC) has unveiled its key marketing plans for the next 12 months, with Chief Operating Officer Duncan Phillips saying the period would be an “exciting and transformational time for the group”.

Speaking to more than 300 of TWC’s key supplier partners at the 2018 Supplier Forum in Melbourne yesterday, Phillips said, “we are resetting our sights on the ambition that brought TerryWhite Chemmart to market in the first place - to become the brand that delivers a differentiated experience for our customers, our members and our suppliers”.

Under the plan store formats will evolve to be “more personalised to consumers,” leveraging the brand’s “trusted” pharmacy health message.

A refreshed marketing approach for 2019 will strongly focus on building customer loyalty, while TWC will also deliver a series of “signature health events” across the year, while focusing on medication adherence with programs integrated into the TerryWhite Chemmart Health app.

Phillips noted that the database of customers in the group’s rewards program had grown “exponentially” since its launch in Apr, providing unique opportunities for suppliers to connect with customers.

He said TWC aimed to communicate its customer value proposition in a meaningful way, building on the strong trust and loyalty developed with customers over the years.

“I believe that as a brand we have permission to converse with Australians about their health in a way that no other pharmacy brand has,” Phillips said.

“This permission has been earned... through a history of significant investment in our pharmacist development and focus on patient care,” he said.

Phillips is pictured above right with TWC CEO Anthony White and EBOS Group Chairman John Cullity.